Problem
With Gen Z’s reliance on social media for dining decisions (48%) and their busy lifestyles, Nando’s is losing traction among young consumers due to the abundance of dining options.
Insight
Despite the 5.2% restaurant market growth in 2023, Gen Z’s love for dining out and trying new dishes persists, yet their brief attention spans and changing interests make restaurant commitment challenging.
Solution
A Social campaign for young people to Com-
why go elsewhere when they have it all? Save time and embrace your relationship with Nando’s. We want young people to see that Nando’s is more than just their peri peri side
partner.
why go elsewhere when they have it all? Save time and embrace your relationship with Nando’s. We want young people to see that Nando’s is more than just their peri peri side
partner.
Out-of-home posters
We’ve launched in Gen Z hotspots like malls, cinemas, and transit stations. One set of ads portrays Nando’s as a loyal companion, aiming to forge an emotional connection, while the other features mouth-watering food close-ups, tempting viewers to indulge.
